Deliverables

14 documents, one of them only if you have a partner.

Open the doors

• 01Business plan10-section narrative built from the founder's intake answers.
• 02Market researchTrade and metro context: margins, seasonality, suppliers, licensing.
• 03Financial narrativeAssumptions, three-year projection, and break-even analysis.
• 04Org chart and rolesDay One, Year One, Year Three with role descriptions and pay ranges.
• 05Launch checklistSequenced state-specific filings, licenses, insurance, banking.
• 06Starter equipment listBootstrap, standard, premium tiers with cost ranges and vendors.
• 07Working documentFillable companion that turns the static pack into a working tool. Ships as a web worksheet plus a printable Word doc.
• 08Founders worksheetEquity split, decision rights, buyout triggers, valuation, deadlock (multi-member only).

Fill the calendar

• 09Pricing strategy playbookBurdened labor math, margin literacy, per-service markup, commission structures, printable worksheets.
• 10Sales process playbookDiscovery questions, quote presentation, objection handlers, follow-up cadence, handling a no.
• 11Marketing playbookPositioning, channel plays ranked now/next/later, referral program, seasonal calendar.
• 12Google Business Profile SOPClaim and verify, categories, photo shot list, posting cadence, monthly maintenance.
• 13Customer communication playbookKickoff, scheduling and prep, mid-job updates, internal handoffs, post-job follow-up.
• 14Review request scriptsEmail and text templates by job type, with the timing window that gets a reply.

The founders worksheet only appears in packs for businesses with two or more owners. This example has two, so it is included. All fourteen are written the day you submit your answers.