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Catalog16 documents

Written the day you submit

Answer the questions once and these arrive the same day. The first eight get you open. The other six decide what you charge and how the phone rings.

Open the doors

  • Business planHow a job moves through the company, the market you're in, quarter-by-quarter milestones, and the risks that matter for your trade.
  • Market researchWhat we found about your local market: typical margins, seasonality, suppliers, licensing, and the trade associations worth joining.
  • Financial narrativeThree-year revenue and profit projection with the assumptions broken out, plus the monthly break-even number.
  • Org chart and rolesStaffing snapshots at day 1, year 1, and year 3. Who does what, what they cost, and when each role gets added.
  • Launch checklistEvery step from entity formation to first job, with the issuing authority, typical cost, and how long it takes.
  • Starter equipment listWhat to buy at launch, sized to your crew and your budget tier. Bootstrap, standard, or premium.
  • Working documentA fillable companion you write in as the business takes shape. Pulls answers from your intake and leaves room for what changes after launch.
  • More than one ownerFounders worksheetEquity splits, decision rights, buyout terms, and how you break a deadlock. Bring this to the attorney who drafts your operating agreement.

Fill the calendar

  • Pricing strategy playbookBurdened labor math, margin literacy, per-service-line markup logic with sample priced jobs, role-by-role commission structures, and printable worksheets you fill in by hand. Teaches you how to read your own financials so the numbers refine over time.
  • Sales process playbookThe sales motion itself: discovery questions to qualify a lead, quote presentation script, objection handling, follow-up cadence on outstanding quotes, and how to handle a no without burning the relationship.
  • Marketing playbookPositioning you can say out loud, 5-8 channel plays ranked now/next/later with setup steps and a weekly motion, a local proof engine, a referral program with scripts, a seasonal calendar, and honest budget guidance.
  • Google Business Profile SOPThe full procedure for the listing that wins the map pack: claim and verify, pick the right categories, a trade-specific photo shot list, posting cadence, Q&A seeding, spam watching, and the monthly maintenance routine.
  • Review request scriptsEmail and text templates for asking for a Google review, tuned by job type. Includes the timing window that actually gets a reply.
  • Customer communication playbookThe customer-facing communication kit: kickoff call script, materials-delivery notification, mid-job photo updates, internal handoff intros between your team members, and the post-job courtesy follow-up sequence.

14 documents, written the same day

Written when you ask

Documents you reach for after the doors are open. Each one is written from the answers you already gave, the day you ask for it from your Library.

  • HiringEmployee onboarding checklistWhen you make your first hire.

    Day 1, week 1, and month 1 steps for getting a new hire productive: paperwork, equipment issue, training milestones, and check-in cadence.

  • OperationsOperations SOP packWhen you can't keep doing things by memory.

    Six to eight trade-specific standard operating procedures: lead intake, job kickoff, quality control, callback handling, payment collection, safety incidents. Each SOP has its own steps, owners, and decision points.

What the same documents cost hired out

Bring each piece of the pack to a separate professional and the bill lands between $5,600 and $18,000. The figures below are mid-market 2026 rates.

What the same documents cost hired out
Hired outTypical range
Business plan writer$1,500 to $5,000
Pricing and margin consultant$1,500 to $4,000
Marketing consultant$1,500 to $5,000
Sales process consultant$500 to $1,500
Local SEO for the Google listing$300 to $1,500
Org chart consultant$300 to $1,000
Total, hired out$5,600 to $18,000

One plan writes all of it

The same plan is where you work from them afterward: the launch checklist you tick off, the week's numbers against your targets, and Ask, a chat that answers from your own documents with a citation on every answer.

Cancel anytime. Every document already written stays yours to read and download.

See pricingRead the example pack
Monthly
$49 a month
Billed every month until you cancel.
Annual
$490 a year
Billed every year until you cancel. Ten months' cost.