Compared with a free AI plan
It answered every question you asked it.
A general AI will write you a decent-sounding business plan in under a minute, and it is worth doing once. This page is not an argument that it gets things wrong. It is a list of what it never brings up, because you have to know a thing exists before you can ask about it.
6 questions it does not ask
Every one of these is a real question from our intake.
They came from people who have opened trade businesses and watched which unanswered questions turned into money later. The intake asks 32 to 45 of them, depending on your answers. These are six.
Money
What is your total capital, and which of it is a loan you have not closed yet?
A plan built on money you do not have yet reads fine until a lender asks what happens if the loan does not fund.
Will you subcontract, hire W-2, or both?
It changes your burdened cost per hour, your comp classification, and what you can legally tell a crew to do.
The work
Service area radius from your home base, in miles?
Drive time is unbilled labor. It sits inside your real hourly cost and almost nobody accounts for it in year one.
Name three to five local competitors, and what each does well and poorly.
Positioning built from your own observation of named shops beats positioning built from a description of your industry.
If you have a partner
Which events trigger a forced buyout: death, disability, divorce, voluntary exit, cause, bankruptcy?
Divorce is the one nobody lists, and it is how an ex-spouse ends up holding equity in your company.
How is a departing owner's interest valued: book value, a multiple of trailing revenue, a multiple of EBITDA, or an appraisal?
Answering it now costs an evening. Answering it during the event costs a lawyer and a friendship.
Three things a chat window cannot do
It forgets you the moment the tab closes.
Ten answers do not add up to a pack
Ask for a plan, then a budget, then a hiring schedule, and you get three documents written independently. The revenue number in one will not match the other two. Every CrewPlaybook document is generated with the others in view and then checked against them.
It cannot tell you who to ask
A chat answer is either taken on faith or researched from scratch, because nothing points at a source. Every requirement in your launch checklist names the agency that issues it and links to the page where you confirm it.
It is not there in week six
The session ends and the context goes with it. Your pack, your worksheet answers, and the questions you asked about them stay in your dashboard, and you keep filling the worksheet in as the real numbers come in.
Please note
Read a finished pack before you decide anything.
The example is public. No account, no email. Start with the working document and the pricing worksheets, which are shown in full and are the two you can use on your own numbers today.
Still deciding between the two packs? The FAQ covers what is in each.