Roles and headcount
Org chart and roles
Day One
Launch2 rolesOwner / Operator
Dale Kowalczyk
Owner draw (variable)
- Field production and crew leadership. Runs all mowing routes, cleanups, mulch installs, and landscape design-install jobs personally; sets the daily work standard on-site.
- Sales and estimating (field side). Walks residential properties, produces bids for design-install and seasonal cleanup work, and closes jobs; tracks close rate against a target of 40-55% on quoted work.
- Supplier and equipment relationships. Manages accounts at local nurseries and supply houses; maintains all equipment and schedules preventive service to keep downtime below one lost production day per month.
- Customer communication. Handles inbound calls and texts for new inquiries, job updates, and complaints; responds within two business hours as a service standard.
- Jobber setup and route management. Builds the initial client list, property notes, and recurring mowing routes in Jobber; confirms job completion and triggers invoices through Jobber at end of each workday.
- Compliance and licensing. Maintains any required Missouri pesticide applicator license for fertilization and weed control services; keeps certificates of insurance current.
- Financial oversight (shared with Ryan). Reviews weekly revenue and job-cost actuals against the $240K Year-1 target; flags any job running more than 15% over estimated labor hours.
Owner / Estimating and Route Operations
Ryan Petrowski
Owner draw (variable)Reports to Owner / Operator
- Estimating and quoting. Produces written estimates for all services using Jobber's quoting module; targets a 48-hour turnaround from site visit to delivered quote.
- Route scheduling. Builds and maintains the weekly and biweekly mowing schedule in Jobber; optimizes route density to minimize drive time and keep fuel cost below 8% of route revenue.
- Billing and accounts receivable. Sends invoices through Jobber upon job completion; follows up on outstanding balances at 15 and 30 days; targets days-sales-outstanding below 25 days.
- Office and administrative operations. Manages vendor accounts, tracks supply purchases, and reconciles job costs against estimates monthly.
- Marketing coordination. Coordinates yard-sign placement with Dale after each completed job; monitors the company website and Google Business Profile for accuracy and review responses.
- Snow removal scheduling. Maintains the snow client list and on-call dispatch protocol in Jobber; coordinates route assignments when events trigger.
- Reporting and planning. Produces a monthly one-page summary of revenue, job count, and close rate for both owners to review together.
Year One
First 12 months3 rolesOwner / Operator
Dale Kowalczyk
Owner draw (variable)
- Field production and supervision. Works alongside the Crew Lead on mowing routes, installs, and cleanups; shifts from doing to directing as the Crew Lead becomes self-sufficient on standard routes.
- Sales and design-install estimates. Owns all residential design-install and larger cleanup bids; tracks close rate against a 40-55% target and monitors average job value monthly.
- Crew hiring and onboarding. Recruits the Crew Lead by February for a March start; conducts field orientation covering equipment operation, property care standards, and safety.
- Jobber administration. Maintains all client records, job templates, and route assignments in Jobber; reviews Jobber's time-tracking data weekly to catch labor overruns before they compound.
- Equipment and fleet. Schedules all preventive maintenance; keeps unplanned downtime below one lost production day per month.
- Customer retention. Personally follows up with every new client after the first service; targets a 12-month retention rate above 80% on recurring mowing accounts.
- Financial review (shared with Ryan). Reviews weekly job-cost actuals; flags any route or install job running more than 15% over estimated hours.
Owner / Estimating and Route Operations
Ryan Petrowski
Owner draw (variable)Reports to Owner / Operator
- Estimating and quoting. Produces all written estimates in Jobber within 48 hours of a site visit; tracks quote volume and conversion weekly.
- Route scheduling and dispatch. Builds and updates the weekly mowing and biweekly schedule in Jobber; adjusts for weather delays and communicates changes to Dale and the Crew Lead by 6:30 a.m. on affected days.
- Billing and accounts receivable. Invoices all completed jobs through Jobber; follows up on balances at 15 and 30 days; targets days-sales-outstanding below 25 days.
- Payroll inputs and job costing. Pulls Jobber time entries weekly; prepares payroll inputs for the payroll processor; compares actual labor hours to estimated hours by job.
- Marketing and lead tracking. Manages yard-sign placement log, monitors Google Business Profile reviews, and tracks inbound lead source (word of mouth, yard sign, website) in a simple Jobber tag or spreadsheet.
- Snow removal coordination. Maintains the snow client roster and on-call protocol in Jobber; sends client notifications when events are forecast.
- Monthly reporting. Delivers a one-page revenue, job count, and close-rate summary to both owners; flags any month where revenue run rate falls more than 10% below the $240K annual pace.
Crew Lead
$22-$27/hrReports to Owner / Operator
- Daily route execution. Runs assigned mowing and maintenance routes independently; completes all properties on the daily Jobber schedule to the company's quality standard without requiring Dale on-site.
- Equipment operation and care. Operates mowers, trimmers, edgers, and blowers safely; performs daily pre-operation checks and reports any mechanical issues to Dale before the next scheduled use.
- On-site quality control. Inspects finished properties before leaving; photographs any pre-existing damage or customer-reported concerns and notes them in Jobber.
- Cleanup and install assistance. Works with Dale on spring and fall cleanups, mulch installs, and landscape design-install jobs; follows layout and planting direction from Dale.
- Time and job logging. Clocks in and out of each job in Jobber; adds brief completion notes so Ryan can invoice accurately.
- Success metric. Routes completed on schedule at least 90% of scheduled days; customer complaints attributable to crew quality below two per month.
- Employment class. W-2 employee reporting to Dale Kowalczyk.